"Their 'cheap' aesthetic was also translated to the web, where early online poetry journals like Can We Have Our Ball Back? sported a deliberately rudimentary html design, eschewing a more savvy, professional look even with improvements in user-friendly web design interfaces. These production values were in part an homage, exhibiting a luddite-like nostalgia for the 'authentic' engagement with poetry, while invoking the 'gift economies' that served their modes of distribution. Yet, this kind of publishing was still empowered to make a statement through its embattled marginality, newly necessary in the face of new mainstreams and new media."
—Matvei Yankelevich